THE DAY.HAKUBA / Sunny2020.Nov.06
The “Hakuba Garagara 157cm,”a new snowboarding model from the local brand THE DAY.HAKUBA, recently dropped for the upcoming season. The newly-established brand is produced and sold by the Hakuba-based snowboarding gear distributing company Monster Cliff Co., Ltd. This article will serve as an introduction of the new model and features comments and information from Monster Cliff’s Mr. Atsutoshi Sato, the man in charge of the new deck’s development.
[Monster Cliff]
When talking about the board’s development Mr. Sato explained that, “The boards put out by THE DAY.HAKUBA are developed specifically for tackling the mountains and prevailing conditions of the Hakuba area. The direct-to-consumer sales model that eliminates all middlemen is intended to offer the highest quality product at an affordable price. Our ultimate goal is put out a great snowboard that anyone can use to freely enjoy Hakuba’s powder.”
[Monster Cliff]
The “Hakuba Garagara 157cm” (on the left) is constructed with an extended nose, rounded tail and stiff flex, and is ready to drop sick, super speedy lines through Hakuba’s backcountry, including the north-facing bowls just off the Happo Nature Trail’s No. 2 Cairn. It’s grippy, edge-holding tail was designed precisely with a few powder chutes in that area in mind, including it’s namesake – the Garagara-sawa.
[Monster Cliff]
This new deck is clearly a different animal than the pink, split-tailed “Hakuba Special” that debuted last season, with a distinct set of features designed to slay open powder lines all across the Hakuba Valley. The tax-inclusive sales price is an incredibly reasonable JPY33,000, especially compared to the retail costs of other similar-spec powder boards. Production was limited to 110 boards, which can be purchased in person at Monster Cliff’s offices near Sanosaka, as well as through their online shop.
[Happo-One・Grat Quad]
[THE DAY HAKUBA]
＊Dealer … Monster Cliff
＊Address … Nagano-ken, Kita Azumi-gun, Hakuba-mura, Kamishiro, Kamihanami 797
＊TEL … 050-5539-3967
＊Hours … 10:00～17:00, 365 days per year
